A new House bill could change the forms and procedures you and financial services providers use to protect your clients' privacy.
Members of the House Financial Services Committee have marked up the bill, H.R. 1165, the Data Privacy Act of 2023, along with other financial services bills.
The bill would update the data privacy provisions in the Gramm-Leach-Bliley Act of 1999. It would apply the same privacy rules to all communication channels; expand privacy notice requirements; make it easier for consumers to opt out of data-sharing; and let federal data privacy standards preempt state privacy standards.
One provision, section 5, could keep state insurance regulators from imposing any insurance privacy restrictions that were more restrictive than the privacy regulations that apply to other types of financial services organizations, such as banks.
Insurance industry groups are asking for many changes, and consumer groups are criticizing the bill's reliance on privacy notices and opt-out provisions.
What It Means
If H.R. 1165, or something like it, becomes law, you might have to replace the privacy notices you provide and update your website.
If you use outside data providers in marketing, the information provided by the services could change.
The Text
McHenry focused on disclosure and consumer choice when he drafted the bill.
The requires a company collecting consumer data to tell the consumer what information is collected, how the information will be used, who has access to the information, and how data retention policies will work.
The company must give consumers a chance to opt out of any data sharing that's not necessary to provide the product or service.
Consumers would have the right to terminate collection of data and request deletion of data at any time.
The provision preempting state data privacy rules will "reduce compliance burden and provide certainty to both consumers and entities that handle their financial data," according to McHenry.
The Markup
McHenry included his bill on the agenda today for the House Financial Services Committee bill markup, or bill revision session.
It's the first House markup held during the current session of Congress. The other bills marked up related to matters such as banking, national security and efforts to fight public health emergencies.