Cambridge launched a new Private Client Solutions (PCS) service that it said Tuesday was designed to help advisors meet the needs of their high-net-worth and ultra-high-net-worth clients.
The new offering will "leverage Cambridge's resources across multiple functional areas and draw on the expertise of professionals from key business units across the firm to further empower affiliated financial professionals," the financial solutions firm said in a news release.
The service is part of Cambridge's broader Client Solutions platform that provides specialized guidance to advisors and other financial professionals to support their end clients, it said.
The Client Solutions platform already offers case design, consultation and coaching tools that Cambridge said are focused on the needs of independent financial professionals and their investing clients.
The new PCS service will use "cutting-edge technology tools, advanced planning support and practice management resources to provide seamless, carefully tailored service approaches," Cambridge said.
"Cambridge has always supported its financial professionals and their respective" high-net-worth and ultra-high-net-worth clients through "informal support by various teams and associates around the firm," Jeff Vivacqua, president of growth and development for the company, told ThinkAdvisor on Tuesday.
"Areas of expertise have always been centered on investment management, tax planning, and succession and acquisitions to name just a few," he said. The new PCS offering, however, "creates one entry point for our financial professionals that brings coordination between our subject matter experts across the firm for a seamless experience," he noted.
"Cambridge's growth centers on organic, acquisition and recruiting opportunities," he went on to explain. "We believe our financial professionals share these same types of opportunities with small-business owners, high-net-worth and ultra-high-net-worth clients. To address those evolving needs, we identified solutions that represent the best parts of our entire company."