Life Happens Brings Back the 'Insure Your Love' Campaign

Life Happens has two paid membership tiers for independent agents and advisors.

Financial professionals who have no sponsored access to Life Happens materials and are not yet ready to pay for a membership can get access to some campaign materials, including a life insurance needs calculator, on a campaign page aimed at consumers.

The group also organizes a Disability Insurance Awareness Month campaign in May and a Life Insurance Awareness Month in September. Roselyn Milagros Sánchez Rodriguez, an actor, was the official spokesperson for the September campaign.

Barbara Pietrangelo, the Life Happens chair-elect, said in an email interview that one important thing financial advisors can do to support the campaign is simply to talk about the importance of the death benefit in a client's life insurance policy, and ensure that they know that having the death benefit is a way to show love to the people they care about.

"To most people, life insurance is a scary and intimidating thing, particularly as there isn't a lot of education and resources around it," Pietrangelo said. "That's why it's up to financial advisors and their firms to help jumpstart that educational process."

Photo: Barb Pietrangelo. (Photo: Life Happens)