Why Your Next Go-To CPA Partner Could Be Offshore

Analysis January 24, 2023 at 03:42 PM
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An emerging lack of certified public accountant talent is starting to seriously concern financial planning industry leaders.

Hit with growing client demand for tax services, financial planners will have to search harder and harder for trusted CPA partners in the coming years, likely even outsourcing the work to India or other countries, an accounting firm executive says.

According to one analysis published by The CPA Journal in late 2022, based on data from the American Institute of Certified Public Accountants, the United States is already facing an acute shortage of CPAs, and the situation is likely to worsen before it improves.

In fact, accountants are leaving their jobs in unprecedented numbers, the AICPA data shows. Professionals are leaving roles in corporations, audit firms and planning shops alike. Many are retiring or simply seeking a less demanding profession, and compounding this high turnover is the declining number of accounting majors since 2020.

The AICPA data shows the number of college graduates earning a bachelor's or master's degree in accounting has dropped 4% since the onset of the COVID-19 pandemic, and the number of graduates sitting for the Uniform CPA Examination has "plummeted," in the words of The CPA Journal. While there were nearly 50,000 candidates in 2010, that number dropped to slightly more than 32,000 last year.

Certified financial planning professionals say they are deeply worried about this trend, as the accelerating decline in CPA talent is coming precisely at the same time that CFPs are being called upon to provide deeper tax planning expertise to their clients.

A Perfect Storm for CPA Talent

According to The CPA Journal, the supply side of accounting has been stretched thin at the same time that the COVID-19 pandemic and other factors have "lit a fire" under the demand side.

"Corporate accountants have been tasked with challenging new types of work, from reassessing the value of assets to determining how supply chain disruptions impact financial statements," The CPA Journal analysis says. "Similarly, the rise of private equity has resulted in a sharp increase in complex transactions that reflect new approaches to deal making, financing, agreements and accounting."

With the rise of remote and hybrid work, The CPA Journal analysis finds that companies have had to alter their internal controls and safety checks, and these new tasks often fall under the purview of overworked CPAs.

"This work is especially critical at public companies that need to comply with SEC regulations, but companies of all types are scrambling to manage accounting teams that were probably understaffed to begin with and are now experiencing significant churn," according to the analysis.

Sources say the work of CPAs has also become more important in the context of wealth management and financial advice, adding yet another strain on the demand side. Simply put, leading financial planners say today's comprehensive client service effort should be designed with tax management strategies in mind — from beginning to end.

According to Todd Mackay, president of Avantax Wealth Management, as much as $650 billion in "tax savings alpha" could be realized by advisors and their clients every year if they were to more effectively incorporate tax considerations into the investment process. "It is a staggering amount of money that could be put back into the pockets of households across the U.S.," Mackay told ThinkAdvisor in a recent interview, but only if the right planning talent is available.

What Comes Next

In a new conversation with ThinkAdvisor about the CPA talent shortage, Ryan Losi, an executive vice president of the boutique certified public accounting firm PIASCIK, said the situation is likely to "get a lot worse before it gets a lot better."

"I do think the CPA talent issue is a major emerging problem, both for CPA firms but also for financial planning professionals and closely regulated corporations," Losi said. "All of the managing partners of the big CPA firms are out there talking about this. You hear about this concern at all the big meetings of accounting organizations. It's a reality."

Losi said he is particularly worried about the precipitous drop in the number of college graduates earning accounting degrees, and he wonders whether the traditional barriers to entry to the CPA profession have become too onerous in the eyes of young people and career changers.

"I can tell you from firsthand experience that this is just a tough, demanding field," Losi said. "The educational commitment and the working hours are serious. A CPA can expect to work 70 hours or 80 hours per week during certain seasons. Frankly, many people under 30 just don't want to commit that kind of time to work, and it doesn't matter how much money you offer them."

According to Losi, older professionals in the field today are willing to put in the long hours because of the substantial compensation they can earn. But, at least in his experience, offering higher pay just isn't enough to attract many younger people to such a demanding field.

"What I'm seeing as a solution is that firms are being forced to outsource some of their work to places like India, and that is happening much more than ever before," Losi said. "Based on the data that I have seen, prior to the pandemic, the number of CPA firms across the U.S. using outsourced services was about 6%. Today, it's above 40% and growing rapidly."

Losi said this challenge will take many years and a lot of collaboration to address, and it is unlikely that the CPA industry of 2040 will resemble the industry of 2020. In the future, CPA firms will be globalized and much more reliant on scalable technology.

If he could make one change today to slow the decline, Losi would reduce the number of credit hours that are required to sit for the CPA exam.

"Over the past 15 to 20 years, many of the state-based CPA boards have adopted more difficult criteria for even applying to sit for the exam," he said. "One change that I have strongly disagreed with is that you now need 150 credit hours to even sit for the exam in most states, while most undergraduate accounting degrees require only 120 or 130 hours. We have, in effect, intentionally limited the flow of candidates for the CPA designation."

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