10 Ways to Get More Referrals

All advisors would like their clients to provide referrals. They come in all sizes and shapes. Sometimes the referral is less of a business connection and more of a personal invitation. How can you make this happen? Are you familiar with the concept of "six degrees of separation?" Here is the gist: Everyone in the world is connected to everyone else by an upper level of six connections. Years ago, the New York Times ran an article indicating the average American knows about 600 people. And according to LinkedIn, my base of 4,115 first-level connections yields about 870,000,000 third-level (and second-level) connections. The bottom line is that your clients know lots of people. So do your friends. But they might not know how to bring up business or facilitate an introduction. How can you get them to refer or introduce them? Check out the gallery for 10 ways to make it easy for them.