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Why Human, Tech Skills Are Both Critical: David Knoch

Q&A January 03, 2023 at 02:38 PM
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Why haven't financial services firms made faster progress in their quest for diversity, equity and inclusion? The answer is hiding in plain sight:

"The industry doesn't really 'get' the demographic composition of America. The industry is still overwhelmingly male and Caucasian. There's a lot of work ahead of us with regard to diversity," David Knoch, CEO of Docupace Technologies, tells ThinkAdvisor in an interview.

"The quality of advice goes up when multiple cultural and gender perspectives are brought into the planning conversation," argues Knoch, a recipient of a ThinkAdvisor 2021 LUMINARIES award for executive leadership.

Knoch, who joined Los Angeles-based Docupace as CEO in 2020, has sparked the firm's strategic transformation by expanding the ways and breadth of bringing automated digitization to financial services firms' back offices.

In the interview, Knoch explains, "We're building a back office ecosystem from the core of what we had" before he came on board. A leader in cloud-based digital automatic operations software, Docupace's overarching goal since 2002 has been to do away with paperwork. 

Going paperless and storing documents in the cloud save advisors time and money, plus provide document security. In 2021, Docupace saved, through automatic digitization, more than 291 million hours in processing time versus manual operations, the firm says.

It serves as the back office for broker-dealers and RIAs, also supplying them with the integrated technology itself. Part of Knoch's strategy has been the 2021 acquisitions of two firms, jaccomo and PreciseFP, to expand and increase Docupace's capabilities.

Knoch was previously president of 1st Global, a research and consulting firm. He continues as president of Preston Creek Capital, a consultancy to the financial services industry.

ThinkAdvisor recently interviewed Knoch, speaking by phone from his Dallas base. Commenting on what makes a great advisor and leader, he said, "If you don't have empathy, connectivity and human understanding, it doesn't work well." 

Here are highlights of our conversation:

THINKADVISOR: What do you consider the financial services industry's biggest challenge?

DAVID KNOCH: The industry doesn't really "get" the demographic composition of America. The industry is still overwhelmingly male and Caucasian. There's a lot of work ahead of us with regard to diversity.

What are the benefits of having the industry represent the country's entire racial, ethnic and gender demographics?

The quality of advice goes up when multiple cultural and gender perspectives are brought into the planning conversation.

There are segments of certain communities that might feel better served by someone from their own community. It would be good to make sure they have that choice. The provision of advice is better if there are multiple perspectives involved.

What's the biggest challenge for financial advisors at the moment?

Advisors have probably gone through a business transformation. Maybe they're fee-based now, or if they're a hybrid, they're probably more fee-based than they had been. They likely do financial planning more often.

But advisors are probably saying they're not confident using the new [tech] tools well. That's a big challenge to them.

Yes, but most of the time it's not the advisors themselves who are using the technology hands-on — meaning administrative employees.

That execution is part of a wealth management firm. If the financial advisor hasn't given their team the tools and capabilities to execute well, it's still their responsibility, even if they're personally not doing all of the execution.

Docupace has been on "a mission to eliminate paperwork since 2002," the firm's website states. For decades, people talked about the paperless office, but as more of a fantasy.  How much of a reality is it today?

It's still a little bit of a fantasy in some segments of our industry. You'd be shocked that there are segments that are still incredibly analog. A surprising amount of manual work is [still] being done. 

But that's great for us. Fortunately, [paperless] is a reality for anybody who wants it. We're digitizing everybody as fast as we can to give them and their clients a better experience.

Are there many financial advisors who simply resist changing over to digital from analog?

That's becoming rarer and rarer all the time. But certainly, there's that contingent of advisors, especially those who see retirement in their windshield in the next three years or so.  Others may lack the resources to initiate it.

Exactly how does going paperless and storing documents in the cloud help advisors and clients?

There's a massive cost savings just by transitioning the work from analog to digital. There's also a very big time savings in storage cost and retrieval. 

The non-industry solutions for storing typically don't have a content management structure, so retrieval is very difficult if you want to go back and look for documents. [Our platform affords] a big time savings right there.

By digitizing, we've seen at least 50% of time saved in a financial advisor's day redirected to client-facing activity.

How did you transform Docupace after you became CEO in April 2020?

The transformation of our business is an ongoing journey. The business looks different today than it did two-and-a-half years ago when I got here.

We've put a very intentional focus on being a back office ecosystem for wealth management firms. Historically, you would solve for [only] a narrow segment of the back office. 

Our challenge and the vision of our business was to try to think about all the other tools that may exist for the back office. 

So the transformation is that you're expanding what you were already doing?

Yes. We're building a back office ecosystem from the core that we had. We're expanding from that and trying to make sure that we cover all the back-office categories.

We've also done a lot of work on the culture of our organization because it's a relationship-based industry. Both our [internal] relationships and those outside the organization are strong. Today, we have record employee engagement.

Tell me some specifics about your product expansion.

We focus on deep integration around financial planning. We know that our clients have likely made an investment in one of these: a management platform, TAMP [turnkey asset management program], clearing firm, custodian or custodians. 

But they aren't getting [much of an] ROI because perhaps [these components aren't] as integrated as they would like them to be.

Perhaps they're using two or three custodians for client openings but aren't getting a real benefit from [any one of them]. By focusing on deep integration in these categories, we help our clients get the most out of the technology.

What else has gone into Docupace's transformation?

Last year we made two acquisitions: One was jaccomo, which focuses on advisor compensation and data aggregation, as a way to expand the capabilities of the platform. 

The second one was the onboarding platform PreciseFP, which focuses on data gathering for financial advisors, [especially] the RIA segment.

You won a 2021 ThinkAdvisor LUMINARIES award for executive leadership. What makes a great leader in the wealth management space?

Broadly, a strong focus on human factors and culture. That's really important but too often missed because there's been a historical and continued focus on technical skills and if you're a good economist.

That ignores the fact that you can have all the technical skills in the world; but if you don't have empathy, connectivity and human understanding, it doesn't work well.

You need to have competency, sure. But this is an industry that's based on relationships, and the human factors are really important, though often overlooked.

What's the significance of industry recognition awards?

By nature, the business is competitive, and that competitiveness includes innovation and striving for better experiences and better benefits for the clients we serve.

Industry awards like the LUMINARIES create a sense of competition around things that are meaningfully beneficial to clients and investors, as opposed to awards for the most profitable firms.     

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