IAA CEO Wants Financial Advisors to Focus on Clients' Needs

Think Advisor recognized Robert Russo, the CEO of the Independent Advisor Alliance, as part of the LUMINARIES Class of 2022. While Russo focuses on growing IAA, he also works to ensure that financial advisors focus on what they are good at – advising and serving clients – and let others help with issues such as compliance and cybersecurity.

Three Key Takeaways:

• IAA CEO Robert Russo believes financial advisors are at their best when they are serving their clients' financial needs. 
• When it comes to ensuring compliance and that their businesses are protected against cyber threats, financial advisors need to outsource.
• While financial advisors need to understand technology, they should also ask for help to understand the bigger picture and what are the risks and rewards of investing in these tools.