How to Talk to Clients About Annuity Surrender Charges and Commissions

Commentary October 31, 2022 at 06:10 AM
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There are many opinions among financial industry professionals on why annuity surrender charges exist, how they may be a good thing, and how they may enhance product designs.

On the flip side, many cynics believe they exist to further gouge a client, or that they represent an additional profit center for the carrier.

It may help to view all those opinions through the lens of the simple truth stated above.

Surrender charges result from the necessity of up-front commissions and the amortization of other acquisition costs.

Premium used to fund an annuity contract must be fully accounted for but commissions are not detailed on any statements because they are paid from another pocket — surplus.

Think of surplus as the money the carrier has already earned or that was contributed by stakeholders. It is free and clear and not allocated to any product.

Carriers must have surplus to sell products.

The Variable Annuity

One of the purest of all annuity designs, a variable annuity, will demonstrate this point.

The client and advisor decide where they want the premium invested. It may be in a subaccount by Fidelity, or American Funds, for example.

That money does not reside in the carrier's general account, as it is sent to the separate account for management by those firms.

How then does the carrier pay the broker/dealer a 6% concession? From surplus.

Some may remember the years after the tech bubble burst, when carriers were shutting down annuity production because they were growing too fast. That is because a billion dollars of new premium often requires at least $70 million from surplus.

If surplus is drained too quickly, ratings drop and regulators come knocking.

The profit model for annuities generates amounts earmarked for compensation each year.

The portion of the carrier's annual gross margin allocated to acquisition costs is used to offset that advances.

When commissions are heaped in year one, the carrier earns back that advance from the yearly earmarks.

However, if the client surrenders the contract before the carrier is made whole, someone must pay. Hence, a declining surrender charge schedule is today's norm.

Alternatives

What are some ways carriers can avoid imposing surrender charges?

• Charge a front-end sales load.

Early versions of some annuities did just that.

Much like an A-share mutual fund, the agent is paid in full, the fund company puts no money on the table (no need for a surrender charge), and the client is free to quit any time they want.

Those contracts stopped selling as soon as today's alternative was developed.

• Impose commission chargebacks.

A protocol that claws back any portion of the upfront commission not yet earned from the agent would work to make the carrier whole on any surrender.

However, any carrier trying this approach will have a difficult time appointing agents.

In addition, there has not been a great success rate in hunting down failed agents for debit balances due.

• Use a no-load, no-surrender charge method.

The agent is paid quarterly or annually from the portion the carrier earmarks for compensation for as long as the product remains on the books. If the client wants out, no hard feelings. This is referred to as a C-share and has had its knocks by regulators.

None of the above options have survived long or shown much promise.

Alternatively, products do exist that have no loads, surrenders, or commissions.

They may be purchased by the client directly from the vendor or used in a advisory account and wrapped with a fee by an investment advisor.

Oddly, some of the advisory, no-commission products have surrender charges because there are still distribution costs and other allowables that must be recouped, even though no charge to surplus occurs for agent's commissions.

Market Value Adjustments

But what about the fact that, in fixed products, the carrier must invest in longer-term bonds to make their promises work?

Don't the surrender charges help the carrier invest out further?

That's what the market value adjustment (MVA) is for.

The MVA is a separate and independent concept from the surrender charge.

In fact, in a rising-rate environment, a surrender in excess of the free-out amount may experience both a surrender charge (to make up for commissions) and an MVA (to make up for unplanned market losses on assets funding the product).

So, the surrender charge and the MVA are separate. However, an ancillary benefit from a surrender charge, from the carrier's perspective, is that it further discourages surrenders during rising-rate periods for the purpose of the client gaining a higher rate elsewhere.

The process of a client moving money from a lower-rate product to a higher-rate product is referred to as "disintermediation."

Reducing disintermediation is a side benefit, not a primary driver, of surrender charges.

The Talk

How does one explain surrender charges to a prospect? As always, and especially in this era of Regulation Best Interest and the much-needed emphasis on transparency, the truth is the best approach.

It may go something like this:

"Folks, there is a seven-year surrender charge on this annuity. That means if you want to cancel this contract within the next seven years you will have to pay a fee.

"The reason for this is that the insurance company pays me a commission to use this annuity in my client's plans [tell them the percentage, or dollar amount, if you really want to gain their trust] and they need you stay at least seven years to earn it back in full.

"Therefore, we must be certain not to allocate any more money to this idea than you can afford to leave alone for that long."

Putting the blame of the presence of surrender charges on anything else may be a misrepresentation, if one is not careful.

Are Surrender Charges Bad for The Client?

To address the assertions made at the top of this article, surrender charges are not a profit center for the carrier, nor are they intended to gouge anyone.

In many cases the surrender percentage in any given year will just be sufficient to compensate the carrier for the original commission compounded at their cost of capital rate (minus any earned compensation booked since issue).

Surrender charges do not fuel carrier growth, surplus does.

Surrender charges exist to protect surplus, not grow it.

To the extent surrender charges dissuade a client from making a rash decision they are beneficial. However, to the extent they prevent the free flow of capital to better opportunities or needs, they can be harmful.

Does a longer surrender charge schedule provide latitude for a carrier to enhance features? The short answer is: Sometimes.

Carriers could indeed enhance longer-term products' interest rates and guaranteed income features even further, but unless they pay higher commissions the sales will not follow.

They must strike a balance between keeping money on the books as long as possible to enjoy their spread, enhancing benefits to attract clients, and compensating an agent for a multi-year lockup of assets under management.

If one could find a 10-year product with the same low commission as the five-year version one would expect a significant improvement in the client's benefits — not an easy find.


Burt SnoverBurt Snover, ChFC, CLU, is president of CompEdge Financial Services.

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