6 Ways to Use Good News to Get a Prospect's Attention

Ready for a joke? "Want two ways to start the day in a good mood? Do not turn on the TV news, and do not step on the scale." The joke demonstrates how TV morning news strives to get and hold our attention. The shows report today's tragedies at the local and global level. Suppose you use a different strategy, and get your client's attention by sharing good news? Here is the logic: If you bring people important, positive information, or "news you can use," as the saying goes, they will want to hear from you. They will take your call. For a few examples, see the gallery above. (Image: Adobe Stock)