Fixed annuity sales hit a record $28.7 billion in the second quarter of this year, up 79% over the same quarter of last year, according to LIMRA's annuity sales estimates.
Historically, fixed annuity sales have been highly correlated with 10-year Treasury rates. An accurate prediction of 10-year Treasury rates would lead to an accurate estimate of future fixed annuity sales. Higher rates have always led to higher fixed annuity sales.
The graph below shows fixed annuity sales vs. 10-year Treasurys back to the beginning of 2001. There were only three periods during the last 21 years where sales deviated from this relationship. Each of those three corresponded with a market period of extreme uncertainty and volatility — the dot-com crash, the global financial crisis, and the outset of the COVID pandemic.
However, as market volatility returned to more normal ranges, the relationship between 10-year Treasurys and fixed annuity sales returned to the norm. That's not likely to happen this time for a considerable period, thereby creating a buying opportunity for fixed annuities.
The relationship between 10-year Treasury rates and total fixed annuity sales began to break down during COVID as investors re-established safety and protection. As markets calmed in 2021, the long-term relationship began to re-establish itself. But then 2022 arrived, and the greatest difference between fixed annuity sales and 10-year Treasury rates the industry has ever seen occurred.
The fact that the annuity industry is seeing more fixed annuity sales during the current bear market is hardly a surprise. It's the size of the increase that is unparalleled in history. I believe this is explained by baby boomers increasingly seeking downside protection, the breakdown of the traditional relationship between CD and fixed annuity rates, and the rise of annuity exchanges as previously purchased shorter-duration fixed annuities reach the end of their rate guarantee period.
The sales growth of fixed annuities will continue until one of these three factors changes. These factors have investors allocating an increased amount into fixed rate deferred contracts. In 2016, the average initial premium to fixed-rate deferred contracts was $83,6002. By 2019, this increased to $97,7003. The pandemic had Americans, particularly baby boomers, seeking to protect more of their assets. In 2021, the average premium for fixed-rate deferred annuities jumped to $144,700.
Baby Boomers Are Seeking Downside Protection
As baby boomers approach retirement, the preservation of assets has become far more important to them than the growth of their assets. According to research by The Index Standard, anyone 65 and older has experienced six of the 10 worst market declines in the last 122 years — and three of those were in the last 25 years.
While boomers have also seen rapid recoveries after each of these declines, they have reached the age at which they likely have more to lose from a market decline than they have to gain from a market increase. They simply have fewer years remaining to recover from any equity losses than in 1987, 2000-02, and 2007-09. This loss aversion is particularly salient for retirees and anyone drawing down their portfolio to generate income.
For their entire working lives, baby boomers have seen interest rates steadily trend downward, thereby causing fixed income to be the shelter in the storm during times of volatility. No matter how poorly stocks did, except for 2007-09, they could count on the fixed income part of their portfolio to offset those losses. No more.
ThinkAdvisor recently reported that a 60/40 portfolio suffered its worst performance ever during the second quarter of 2022. The primary purpose of the 40% of a 60/40 portfolio to be in fixed income is to protect that portfolio against a drop in equities.
Historically, investors pile into bonds if stocks go down, thereby driving bond prices up. Often such an event is accompanied by the Fed reducing rates, thereby boosting bonds further. The opposite has happened this year. As the Fed has increased rates to combat inflation, both stocks and bonds have performed poorly, thereby eliminating the most commonly used safe haven.