CEO Shares 10 Lessons From 25 Years in Wealth Management

Since entering the wealth management sector in July 1997, when he joined Merrill Lynch as a wire operator, Matt Sonnen has learned many lessons, he says. In a recent blog post marking his 25^th anniversary in the industry, Sonnen reflected back on 25 of those lessons. In an interview with ThinkAdvisor, he went into more detail on some of them. After leaving Merrill Lynch, he helped launch Luminous Capital and, when Luminous was sold to First Republic in early 2013, he joined Focus Financial Partners. Then, in 2015, he started PFI Advisors — which offers RIAs specialized business and other services — with his wife and business partner, Reese Sonnen. "Although I have every intention of sticking around for another 25 years in this amazing industry, I thought now would be a good time to take stock and list some of the lessons I've learned during this wild ride," he said in the blog post. Take a look at the gallery above to see 10 of the lessons from his 25 years in the industry.