BNY Mellon's Pershing introduced a redesigned NetX360+ advisor platform and announced several enhancements to its NetXServices integration portal at its annual Insite conference in Grapevine, Texas, on Wednesday.
NetX360+, available now, gives advisors a "more streamlined user interface and more intuitive experience," the company said in a news release hours before the event's keynotes, where the new technology is expected to be discussed.
Key features include: hyper-personalization based on individual user profile and usage patterns; machine learning-driven search results for faster access to relevant data; new data insights to support client needs and business growth opportunities; and integrated learning via a digital adoption platform to help users achieve faster proficiency with new features and tools.
Heading into its annual conference — which it kicked off with an appearance by the Dallas Cowboys mascot and cheerleaders — Pershing said it had $2 trillion in assets and millions of investor accounts.
New Features
"Experience and efficiency are front and center in this latest round of updates," the firm said as Insite 2022 kicked off. The new advisor platform and integration portal enhancements were "optimized to deliver a more intuitive, seamless user experience, from the advisor experience to operations and business processing," it said.
NetX360+ "works with you as a personal digital partner — the more you engage with it, the more it will provide a curated experience, including insights tailored" for each advisor, according to Tim Foley, managing director, technology.
"We have an incredible wealth of data that we're using to make the experience smarter, more personalized, and more intuitive," he said in a statement. It's "extremely powerful, spotlighting better ways to serve your clients and targeted opportunities to grow your business."
The NetXServices Integration Portal launched in 2021. The portal now provides a simple way to access all integration capabilities, including what the firm called "one of the fastest account openings in the market."
Pershing's Integration Hub, meanwhile, "delivers bi-directional, real-time data synchronization with a growing network of integrated third-party providers," the company said. Its "build-once, deploy-many framework significantly reduces" the time needed for clients to complete new integrations, it added.
The portal also was updated with a complete application programming interface (API) set that includes two new options designed to provide real-time data access and convenient self-service.
Streaming APIs "enable firms to dynamically update their platforms," while asset movement is offered through digital authorizations for payments and asset transfers from Pershing to third-party brokerage accounts, the firm said.
