The initial adoption of Brand Studio by Commonwealth advisors has "exceeded expectations," the company said.
Commonwealth's entire advisor network can now receive strategic marketing support through Brand Studio after early access to it was made available to a subset of them in 2020.
"Brand Studio soft launched as intended in 2021 — all advisors were onboarded and we announced" it only internally, Sarah Howes, vice president of advisor marketing at Commonwealth, told ThinkAdvisor on Friday.
"We have been focusing on onboarding our advisors before we shared the news externally, and are now in a position to speak more in-depth on the all the tools within this resource for prospective advisors considering independence," she explained.
Brand Studio's curated set of integrated marketing tools and content was designed to help advisors "create the strong brand identity they need to accelerate business growth," Commonwealth said in a news release on Tuesday as it announced the Brand Studio launch externally.
The portal's solutions include Content Library, Strategy Builder, Learning Center, Quick Search, Vendor Solutions and Website Services.
"We recognize that small business owners need easy access to sophisticated marketing technology to grow and thrive," Howes said in the news release.
