Commonwealth: Advisor Adoption of Brand Studio Has 'Exceeded Expectations'

"We created Brand Studio to help our advisors drive business growth through optimized marketing that attracts ideal prospects and converts them to clients," she said. "The foundation we have established is an extraordinary starting point, and we're committed to expanding our offering as we remain an accountable partner for our advisors."

She added: "Ultimately, Brand Studio is designed to help advisors enjoy the potential growth that comes from a strong marketing strategy that aligns with their business goals. As our advisors grow and evolve, Commonwealth will continue to invest in, build, and evolve Brand Studio."

In November 2020, Trap Kloman, president and chief operating officer of Commonwealth, told ThinkAdvisor the company was "going to start to take" its Commonwealth Brand Studio marketing initiative "to scale in 2021," adding the firm had received "great feedback" on it from advisors.

Commonwealth had been providing "extensive marketing services to our advisors for quite some time, particularly in the area of website development, content creation and sharing, and collateral creation," Brian Sullivan, chief marketing officer of Commonwealth Financial Network, told ThinkAdvisor at the time.

Brand Studio also "gives advisors the opportunity to gain more in-depth access to marketing strategy and consulting services to aid them in crafting the best marketing plan for their needs," Sullivan said.

(Pictured: Brian Sullivan of Commonwealth)