Over the last 10 years, there has been a significant increase in software available to financial advisors. Whether you're looking for a tool to help you with a specific facet of your practice or a general client relationship management system, several tech options are available. With so many choices, it's difficult to know where to begin.
As you review which technology is right for your practice, keep in mind that good financial planning software does four important things.
1. It helps you provide specific services that add value to your ideal client.
Advisors who narrow their practices to serve a specific client base experience stronger growth and greater long-term profitability than those who do not. If you've identified your ideal client, you've likely also identified the services you provide that go above and beyond for them.
The planning software you choose should have exceptional functionality that supports those services. For example, if tax is a key focus area for your practice, you would want a planning software that has a high level of tax-related functionality and illustrations that help you identify specific value to your client.
2. It demonstrates the value of your services.
Some advisors are worried about being replaced by technology, but the right financial planning software can actually highlight the value you add. Software can help you identify areas where smart financial strategies can help your clients and tricky situations that may throw them off course. Graphics displayed in the software can help clients see how you helped them take advantage of an opportunity or avoid a rough situation.
Good technology can help you "wow" clients and increase referrals. You want to find software that quantifies and visually highlights the value of the services you provide.