Service Not Fully Understood: 100 Years Ago in Insurance

If the small investors had bought the bonds direct, instead of through insurance companies, they might have received a slightly larger return, but they would not have received the advantages of insurance protection along with their bond purchases.

Where small investors go in for bonds that are not as safe or as stable as federal government securities they likewise take chances on the bonds. When they go in collectively through an insurance company, they get a bond-buying service without a superior, and they likewise get a guaranteed return.

When more people understand just how insurance promotes thrift, endorsements of life insurance will be more fervent and more frequent. In gathering the endorsements of the president and his cabinet members and of many governors and giving these out in an unselfish manner, the Prudential has shown everyone in the business that life insurance stands higher than many engaged in it really believed. Too often agents get the idea from a few rebuffs that the position of insurance is not as high as it should be. The Prudential has done much to correct this idea. It has shown everyone how the help of leaders can be secured to advance a cause that all want advanced when they really understand the cause and its accomplishments.

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Pictured: An illustration of Prudential Insurance Company's old headquarters. (Image: The Dec. 29, 1921, issue of The National Underwriter Life Insurance edition)