Charles Schwab and T. Rowe Price entered into a strategic relationship that will enable advisors who custody on the Schwab platform to buy T. Rowe Price's lowest-cost institutional share class funds without transaction fees, according to Heather Fischer, head of third-party platforms at Schwab.
Starting in early February, about 120 institutional no-transaction-fee funds from T. Rowe Price, spanning about 65 Morningstar categories, will be made available to Schwab's RIA clients, she said Wednesday in a Main Street Stories post on Schwab's website.
Advisor Demand
The goal of the deal with T. Rowe Price is threefold, according to Bernie Clark, head of Schwab Advisor Services.
First, this will help Schwab respond to demand from advisors for access to NTF funds, according to Clark.
Second, it will lower costs for advisors when constructing portfolios, allowing them to put more of their clients' initial investment to work.
And, third, this will help advisors navigate the wide variety of product choices for their clients via a unique partnership with a qualified leader in active management, according to Clark.
Agreeing, Jalina Kerr, who heads up client experience for Schwab Advisor Services, said, "It helps advisors deliver value to their clients, and most of all, it responds directly to something clients are telling us they want."
