BNY Mellon Pershing is joining the growing number of financial firms acquiring direct indexing providers.
The firm announced it has entered into a definitive agreement to acquire Optimal Asset Management, a direct indexing solutions provider whose software will provide advisors with customized indexing solutions for investors seeking tax optimization and personalized portfolios.
Those expanded capabilities for more personalized investment planning can also help advisors acquire new clients and retain existing ones, according to Pershing.
"Optimal Asset Management meets a growing client need for greater investment customization by selecting individual equities in an index solution, including options to tailor their portfolios for sustainable investments," according to the Pershing news release.
The Optimal Asset Management acquisition will form part of the recently launched Pershing X unit, tasked with designing and building innovative solutions for the advisory industry and delivering a comprehensive all-in-one set of capabilities for Pershing's Wealth Solutions clients.
