If you want more clients, get your current clients to tell stories about their "magical" experience working with you. Provide an experience that shows you care deeply about them.
When your contacts with clients are simply what they expect, they have no reason to tell stories about your service. You're doing what you're supposed to do. There's no story in that.
Stories come from the extremes: either extraordinary, magical experiences or terrible, disastrous experiences.
Several years ago, our washer quit on us at the same time as the central air conditioning (but that's another story). We purchased a new washer and dryer from a major department store chain for delivery that weekend.
On Friday evening, an automated phone call informed us that delivery would take place on Saturday, between 1:45 p.m. and 3:45 p.m. So, although it was the hottest day of the year, we stayed home that afternoon in the sweltering heat to await the arrival of our new machines.
When at 4 p.m., there had been neither a delivery nor a phone call, I called the store's 800 number. Three things happened on that call: I was required to go through a litany of personal information to be certain I was authorized to speak on my own behalf; I was told "We're sorry for your inconvenience"; and I was informed that the delivery men were running late but were on their way.
At 6 p.m. I called a second time, having heard nothing from the company and having received no delivery. After the litany and the standard apology for my inconvenience, I was told that the delivery men had tried to make the delivery, but no one was home.
