The confusion around Facebook Inc.'s new name has been good news for one exchange-traded fund with a fortunate ticker.
The $142 million Roundhill Ball Metaverse ETF, which trades under the ticker META, saw an inflow of $12.5 million after the social-media giant adopted the same name Thursday.
It was the biggest influx for the fund since the start of September, data compiled by Bloomberg show, and trading volume in the ETF's shares surged to a record high after the announcement.
So some market watchers see a case of mistaken identity.
"While the ETF has exposure to what the company currently known as Facebook is focusing on, some investors likely sought out the ticker without doing as much homework," Todd Rosenbluth, head of ETF and mutual fund research at CFRA, wrote in an email. "We will see if the assets stick around or if upon realization the hot money fades away."
On Thursday, Facebook CEO Mark Zuckerberg announced the social media company was renaming itself Meta Platforms Inc. and would use the ticker MVRS starting in December.
The name change is the most definitive signal so far of the company's intention to stake its future on the metaverse, an idea born in the imaginations of sci-fi novelists.