In the world of sales and marketing, there is a seemingly endless number of ways to increase your success and productivity.
Most financial professionals have tried a little bit of everything, hoping to find something that becomes their "bread and butter." If you've been in business for very long, you've probably tried some of the following: seminars, webinars, mailouts, television, radio, public speaking, and many different types of social media marketing.
Early in my career, I started writing articles for several different financial planning publications. That led to my desire to write my first book: Safe Money Matters — Finding Safe Harbor in a Storm-Filled World, published in 2014 and became a #1 Best-Selling book on Amazon.
Not long after publishing this book, my sales started to increase significantly.
This encouraged me to write even more. I wrote articles for Fox Business, Retirement Daily, MarketWatch, The Street.com, Ed Slott's IRA Advisor Newsletter, ThinkAdvisor, and Annuity.com. I was also interviewed and featured in a USA Today article written by CFP Robert Powell in 2018.
All of these articles created tremendous marketing leverage for me.
In 2020, I started writing a new book. I have been on the radio five times a week since 2010. I write all of my material for my shows, and my clients and listeners asked me to write a new book. This showed me just how much of a connection there is between what I write and the people who become my clients.
