Too many advisors use junk words with clients and others that negatively impact their effectiveness.
If you're using any of the words or phrases below in your communications with clients, prospects, your team… or anyone… stop saying them.
1. Actually…
"Actually, the reason I'm calling is…I'm actually going to be seeing a client right near you…and actually, I was just thinking…"
"Actually" is filler word, which makes you appear less confident. It can also [actually] come off as condescending when responding to someone about something they heard. If you have an opinion that differs from theirs, own it, without the word actually.
2. Just…
"I just want to say… I was just wondering… It will just take a few minutes…"
The word "just" is a minimizer. We use it because we're afraid to say what we want to say. Just stay away from it.
3. So…
"So, today we're going to…So, the reason I brought this up…"
"So," at the start of a sentence is redundant and is another one of those words that make you appear less confident. Stop using it.
4. Hedges
"It's just my opinion, but…The way I see it…I may be wrong but…
It might be scary to say what you think and give your advice. But that's what your clients are looking for.
If you want to attract and keep clients you need to be more powerful. Stop hedging. Speak your truth.
Some people will love you no matter what you say. Some people will hate you no matter what you say. Speak your truth.
