Industry Experts to Share Tips on Boosting Your Business

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A recent Edward Jones survey found that 95% of investors believe it's important for their financial advisors to use the latest technology when advising them. But what can advisors do to best employ such tools?

Several industry experts will answer this question during a ThinkAdvisor webcast — How Streamlining Your Practice Can Elevate Client Experience and Your Business Results — at 2 p.m. ET on Thursday.

The webinar will highlight how advisors can reduce costs, improve efficiency and meet investors' rising expectations for client service and digital experiences. 

During the event, several industry experts will explain the ways advisors can take straightforward approaches to their wealth management practices without having to spend large amounts of financial and other resources, while building a business that engages clients and drives referrals.

The event's speakers are:

  • Doug Fritz, CEO and founder of F2 Strategy, a wealthtech management consulting firm; 
  • Jen Goldman, CFP, CEO and business transformer of Jen Goldman Consulting LLC;
  • Keena Pettijohn, CEO and founder of Lifelogixs, a strategic solutions consultancy group, and an innovations advisor to the Bank Insurance & Securities Association; and
  • Bjorn Widerstedt, vice president, Product Management, of Black Diamond, within SS&C Advent, the event's sponsor.

"We all know that if the client experience (CX) and operating experience (OX) evolve properly, business results can be off the charts," Goldman said. "We are looking forward to sharing honest advice that comes from years of seeing businesses pivot toward great experiences and avoid costly missteps."

Pettijohn says she aims to share perspectives "on driving business revenue by streamlining and digitizing processes with visualization, personalization and automation." She believes any plans for future growth should include "a very client-centric service model built upon both the customer and advisor journey and provide an environment that is simple to execute and engaging."

More Views on Growth, Tech Strategies

There's "a rising need among firms to improve their technical capabilities in order to stay commercially relevant and deliver exceptional client and advisor experiences," Fritz said. 

While mid- to large-sized firms have outgrown their legacy systems and need to scale, smaller organizations should innovate within their firm and also look at customizable technology and platforms offered by a number of industry players, according to Fritz. 

By working with strategic partners, wealth management firms can improve their data architecture and identify market opportunities to help differentiate and drive their business forward, he adds.

In a recent white paper, "Digital Transformation and What It Means for RIAs," Black Diamond points out: "The digital transformation of wealth management is underway, driven by a new breed of digital players. The opportunity cost of avoiding or deferring it is steep. Conversely, wealth managers have much to gain by embracing digital transformation decisively and mapping out the path forward."

ThinkAdvisor's discussion will highlight many of the ways advisors can make their businesses more efficient, technologically nimble and client-centric and will include a review of best practices and mistakes to avoid.

To attend this informative webcast at 2 p.m. ET on Thursday, please sign up online here. 

Register for this webcast.