Fidelity Investments has appointed Joanna Rotenberg as the new head of its $4.1 trillion personal investing division, effective in early November.
Rotenberg is succeeding Kathy Murphy, who earlier this year announced the decision to step away from her role before the end of the year.
Rotenberg joins Fidelity from Toronto-based BMO Financial Group, where she has been group head of BMO Wealth Management since November 2016, according to her LinkedIn profile.
In her current role at BMO, Rotenberg is responsible for a broad range of businesses in North America, Europe and Asia, including direct brokerage, full-service brokerage, private banking, insurance and asset management.
Rotenberg "accelerated BMO Wealth's digitization journeys, including revamping the online investing platform for BMO's direct channel," according to Fidelity.
Since 2020, net new client growth at BMO's online brokerage has tripled, Fidelity said, adding Rotenberg also drove BMO's focus on the "best of" human and technology capabilities by introducing SmartFolio, the first robo-advisor in Canadian banking, and developing new offerings for AdviceDirect, BMO's hybrid advice model.
After joining BMO in 2010, Rotenberg held roles as the company's head of strategy and its chief marketing officer.
