Health Reward-Based Life Broker Raises $26M: Financing Moves

By Allison Bell

News September 15, 2021 at 11:16 AM

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Sproutt, an online life insurance broker that offers discounts for applicants who take care of themselves, has raised $26 million in financing from a group of investors led by MoreTech Ventures.

Sproutt is based in New York and Tel Aviv. It says it will use some of the new cash to support a new agent platform.

The company assigns each insured a quality of life index, and then uses the score to personalize the insured's life insurance coverage.

Sproutt's list of supporters includes Guardian Life.

Babyscripts

Babyscripts — a company that provides remote monitoring and risk identification services for pregnant women — has raised $12 million from a group of investors led by MemorialCare Innovation Fund.

The Washington-based company says it will use much of the cash to make its Virtual Maternity Care program available to health care providers throughout the United States.

(Image: Diego M. Radzinschi/ALM)

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