This Life Insurance Awareness Month Is Different

LIMRA's Awareness Month Video

LIMRA talks about the emotion surrounding the 2021 awareness month campaign in the introduction to a new awareness month video.

"If there is one thing we've learned through the pandemic, it's that life is fragile and it's important to prepare for the unexpected," LIMRA says. "Our hope is that this heightened awareness will encourage more Americans to get the life insurance coverage they need.

Chantel Bonneau, a Northwestern Mutual wealth management advisor in the video, says clients need life insurance to make sure their plans will work not only in the best case scenario, but also in the worst case scenario.

"So many of us have people that rely on us," Bonneau says. "Have children that count on the income that we're making today to fulfill the needs long-term.

Jason Jones, a financial advisor with MassMutual, says he tells clients, "You're young, you're healthy, you need life insurance. … And I'll remind them that Noah didn't build the Ark when it was raining. It always breaks my heart when I hear that someone has passed away, and their friends or family have set up a GoFundMe page. GoFundMe is not an insurance company. The best policy to have is the policy that's in place the day after you die."

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