Snappy Kraken launched Convos, a text messaging marketing platform that it said Thursday was developed to help advisors and broker-dealers "exchange timely and compliant text messages with their clients to help engender stronger relationships."
Pricing starts at $19 a month with an additional 10 cents per outbound message, while received messages are free, the company said.
Convos is available in beta form to select RIAs and BDs now, and the goal is to continue expanding it throughout the industry starting in the fourth quarter, according to Snappy Kraken. The beta started in April, Robert Sofia, Snappy Kraken CEO and founder, said.
The company declined to name any of the RIAs or BDs using Convos now. But "we serve thousands of advisors currently and we expect some of the beta users to be willing media participants as we fully launch in the coming months," he said.
There is a desktop Convos app with an intuitive dashboard that the company said is "as easy to use as iMessage." Convos also integrates into the major customer relationship management platforms, including Redtail Technology, Salesforce and WealthBox. For BD partners, Convos integrates with MyRepChat to make compliance easier, Snappy Kraken said.
