Scott Rider Returns as Face of Disability Insurance Awareness Month

Life Happens is encouraging agents to promote disability insurance awareness by using social media posts it has developed and other tools. One effort, for example, is a quiz that asks a player, "What's your most valuable asset?" The answer options include a car, a home, jewelry and a paycheck.

Another Life Happens effort features the statement that, "You're ability to generate income is your largest asset. If you can't work, where does that leave everything else?"

The list of organizations that has already been promoting the awareness month on Twitter includes Crump Life Insurance Services, Producers XL and Simplicity Des Moines-Davis Life Annuity.

One possible reason for increased interest this year: The COVID-19 pandemic has left some survivors with chronic pain, brain fog and other potentially disabling conditions.

At this point, COVID-19 has sparked more interest in life insurance, but some consumers might be ready to hear more about income protection, too.

(Photo: Autsawin Uttisin/Shutterstock)