Managers of HealthCare.gov are basing a new outreach campaign on the Black American Week of Action, which started Sunday.
Officials at the U.S. Department of Health and Human Services (HHS), said Monday that they are working with Black American groups and other groups to encourage uninsured Black Americans to shop for coverage through HealthCare.gov.
About 16% of uninsured U.S. residents are Black Americans, but, in the past, only about 12% of the exchange plan users who disclosed their race were Black.
Thanks to new American Rescue Plan Act subsidies and existing subsidies, about 66% of uninsured Black adults, or 985,000 people, should be able to get exchange plan coverage with no out-of-pocket premium costs, HHS officials said.
HHS is implementing the Black American Week of Action Campaign by working with many groups, including 100 Black Men of America, the Association of Black Cardiologists, the Black Women's Health Imperative and the NAACP, to spread information about HealthCare.gov through social media channels.
HHS already is working with those groups, and more, on general outreach efforts. It also has been promoting the current broad special enrollment period using broadcast ads, digital ads, an email campaign and text messaging, along with social media efforts.
