Many Millennials Are Neglecting Health Concerns: Harmony

But 13% said they avoid checkups because they're "worried I'll have a serious health issue."

Harmony also found that 69% of the participants say they search Google for health advice, rather than going to a doctor, and that at least 26% look for health advice on YouTyube.

'Private Knowledge'

When consumers know they have strange aches and pains, and doctors, and life insurance underwriters, aren't made aware, that's a form of "private knowledge," or undisclosed health information.

The official definition of "adverse selection" is "a market process in which buyers or sellers of a product or service are able to use their private knowledge of the risk factors involved in the transaction to maximize their outcomes, at the expense of the other parties to the transaction," according to the Britannica.com definition of the term.

The millennials' unaddressed health concerns could be due mainly to issues of little interest to life and disability insurers, such as acne or baldness. However, in some cases the concerns could relate to more serious issues, such as headaches, that could affect an applicant's ability to come out of a medical underwriting process qualifying for "preferred plus" rates.

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