How LinkedIn Prospecting Is Like Adopting a Kitten

"Dogs come when they are called. Cats take a message and will get back to you." You've heard it before. If you own a cat, you know this firsthand. LinkedIn marketing is how many advisors see the future of prospecting. To make it work, get a kitten and pay attention to your interaction. You'll gain valuable insight into how social media users behave. (Don't believe me? Check out the gallery above.) Unlike conventional prospecting, LinkedIn doesn't have an easy path to an in-person appointment where you can charm your prospects. Many other advisors might be cultivating them for business. You need to build trust, not scare them away.