A former marketing manager at TruTV, Vice Media and ABC News has developed the Black Dollar Index (BDI), a platform that rates publicly traded companies according to their contributions to racial justice or injustice.
The idea is to inform Black consumers, who spend about $1.4 trillion on consumer goods annually, about corporate practices so that they can hold companies accountable.
"The Black Dollar Index is an accountability tool that we can build upon for generations to come," said Kelle Rozell, BDI Founder, in a statement. "Our goal is to work hand-in-hand with these corporations to make real, infrastructural change because as Americans, we want racial justice and as consumers we want options."
The Impetus Behind the BDI Rating Platform
The index grew out of protests in 2020 following the murders of Breonna Taylor, George Floyd and others, which spurred many corporations to pledge their support for social justice efforts. "It became imperative to create a platform for consumers to hold corporations accountable and seek transparency on these commitments moving forward," according to BDI.