Franz Widmaier (left) and Bill Good
Bill Good Marketing Chairman and CEO Bill Good says he is passing the executive baton to COO Frantz Widmaier. Good, who founded the firm in 1977, will remain chairman.
The leadership transition has been happening gradually since 2017, when Widmaier became COO of the marketing firm — which focuses on financial advisors' growth, retention and practice management and is based in Salt Lake City.
"I am pleased with our board's decision," said Good in a statement. "This appointment acknowledges that Frantz Widmaier can manage the company without me. So it's time we took this important step."
Good, who has been a longtime contributor to ThinkAdvisor and its sister publications, added that: "Frantz's ability to understand our clients' needs and translate them into working technology has been exemplary. I am excited about our future under his leadership."
