(Image: CMS)
As a nation, we face significant challenges during this holiday season: a global pandemic, a strained economy, and a tense political climate. Yet, for the more than 60 million Americans over the age of 65, this holiday season may feel all too familiar as they are bombarded with Medicare mailers and advertisements. Choosing Medicare coverage has always been complicated. This year, the typical senior has nearly 50 Medicare plan options from which to choose, with little guidance or support.
For many seniors, choosing Medicare coverage is one of the most significant financial and health decisions they will make. With studies showing that the majority of seniors pay more than they need to for fewer benefits than they could have, financial advisors can play an important role in ensuring that their clients receive the right Medicare guidance.
Although a significant number of seniors make their Medicare selection decisions near the end of each calendar year, Medicare beneficiaries, and financial advisors who are not health insurance agents or brokers themselves, should be aware that there are a variety of enrollment periods throughout the year. During the Open Enrollment Period that lasts from January through March, for example, Medicare enrollees retain the flexibility to change their Medicare plans, particularly if they are dissatisfied with their coverage. Additionally, those who are turning 65 or who are new to Medicare have special enrollment periods that vary by person. There are a host of other enrollment periods that provide opportunities for groups of seniors to improve their coverage.
The risks of choosing the wrong Medicare coverage
A suboptimal Medicare coverage decision can pose enormous risks. Insurance carriers charge different premiums, even for policies with identical benefits. And many plans provide varying benefits; cover different doctors, hospitals, and prescriptions; and charge different prices to see those doctors, visit those hospitals, or fill those prescriptions. Importantly, these benefits, costs, prescriptions, and covered doctors change every year, and sometimes even more frequently.
Suboptimal coverage can also threaten hard-earned savings. Indeed, the all-in cost of Medicare coverage can be difficult to calculate. Even when monthly premiums are low or $0, individuals frequently face significant out-of-pocket exposure for various types of acute care and hospitalization. In 2021, some Medicare Advantage plans subject enrollees to $7,550 for in-network out-of-pocket costs, in addition to the Part B premium.
Cobi Blumenfeld-Gantz is the chief executive officer and co-founder of 
