Fusion Financial Founders to Provide 'White Glove' IT Services for RIAs: Tech Roundup

News December 17, 2020 at 02:04 PM
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The founders of consulting firm Fusion Financial Partners have launched FusionNetix, a new firm created to provide "white-glove" managed IT services, cybersecurity expertise and IT consulting solutions to RIAs.

FusionNetix is led by RIA industry veterans Mike and Kimberly Papedis, founders of Fusion Financial Partners. Kimberly Papedis previously worked for firms including Hightower, Wells Fargo, Raymond James and AIG. Mike Papedis previously worked for firms including Hightower, Fidelity and TD Ameritrade.

"Technology is allowing more and more entrepreneurial minded advisors to break free from the restrictions and conflicts inherent in the wirehouse model and run their own independent businesses," according to Mike Papedis, co-founder and partner of FusionNetix.

"Working with FusionNetix, RIAs can craft the perfect office environment with our procurement solutions, manage their daily IT needs and be assured that their cybersecurity complies with SEC standards," he said in the announcement.

Their new firm is headquartered in Carlsbad, California, and offers turnkey solutions for new RIAs and breakaway advisors, and also acts as a partner for existing RIAs seeking to improve their IT experience, it says.

FusionNetix resulted from Fusion's acquisition of Lifeline Computer Services in November.

Among other services, FusionNetix is offering RIAs of any size "enterprise-grade" cybersecurity that includes an artificial intelligence-based antivirus solution, as well as "constant monitoring of the advisor's network and in- and outbound packets, advanced firewall protection and employee training to mitigate common scams, make for a safer office IT environment, and a clear path for operational efficiencies and growth," the company says.

Broadridge Names Art Certosimo to Lead LTX

Broadridge Financial Solutions has named Art Certosimo to serve as chairman of LTX, a new artificial-intelligence driven digital trading platform for corporate bonds.

Certosimo is a non-executive chairman and will continue to serve as a senior advisor to the Broadridge executive team.

In his new role, Certosimo "will help set LTX's strategic direction as we continue building a critical mass of buy-side and sell-side firms to improve liquidity and efficiency in the corporate bond market," according to Chris Perry, Broadridge president.

Certosimo has over 35 years of experience in international banking and capital markets and previously worked at BNY Mellon as CEO of global markets, leading the company's foreign exchange, capital markets and derivatives trading businesses worldwide. Before joining BNY Mellon in 1998, he served as principal of Morgan Stanley Asset Management.

Meanwhile, Vijay Mayadas, co-founder and former LTX chairman, will shift to the role of LTX vice chairman, in addition to his recent appointment at Broadridge as president of Capital Markets.

Pacific Premier Trust Picks SEI Wealth Platform

Pacific Premier Trust, a division of Pacific Premier Bank, is converting its wealth business to the SEI Wealth Platform.

Pacific Premier Trust will also benefit from SEI's integration strategy, including an extensive application programming interface (API) offering and an ecosystem of web services geared toward wealth and asset management markets, the firms say.

SEI also has introduced a redesigned user interface for its Archway Platform integrated accounting software solution.

The firm's SEI Family Office Services division is part of SEI's Global Wealth Management Services business and is using the new UI as an "opportunity to rethink the way the Archway Platform engages its users," the firm says. Its Archway Platform and suite of family office services are "leveraged by hundreds of family offices and high-net-worth families," according to SEI.

"Enhancements include an overall refresh of the platform's front-end technology and appearance, the introduction of new branding and personalization options for clients, streamlined favorite and default settings for most-used tools, simplified enterprise and entity navigation selection, and an improved mobile experience for end-client reporting," it says.

PCR Teams With d1g1t

Private Client Resources, a provider of wealth data aggregation services to ultra-high net worth families and institutions, teamed with Toronto-based wealth management platform d1g1t to provide an integrated solution to wealth management firms.

Under the terms of their deal, PCR's digital consent technology, global feeds and alternative investment data capabilities will be integrated into d1g1t's wealth management platform to create a "best-of-breed data aggregation and institutional-grade portfolio and client management solution for high-net and ultra-high-net-worth advisors and multi-family offices," the firms said. Other terms of the deal were not disclosed.

White Glove Launches Green Zone Tech for Advisors

Marketing services firm White Glove launched Green Zone Technology, a  proprietary service that it says "leverages data-driven" AI from "tens of thousands of digital marketing campaigns and event performances to identify area affluence, demand and saturation."

Green Zone identifies about 3,500 marketing zones in the U.S. suitable for White Glove and non-White Glove educational workshops to prospective advisor clients, it said.

"The areas can fluctuate in marketing performance in respect to investor demand for advisors, investor demographics attractive to advisors and/or investor demand based on educational topics," the company says.

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