SEC headquarters in Washington. (Photo: Diego Radzinschi/ALM)
The Securities and Exchange Commission plans to take up Wednesday long-awaited changes to its advertising and marketing rules.
The commission will consider whether to adopt amendments under the Investment Advisers Act of 1940 to update rules that govern investment advisor marketing "to accommodate the continual evolution and interplay of technology and advice, while preserving investor protections," the agency said.
Amendments to Form ADV, the agency said, will also be considered to provide the commission with additional information about advisors' marketing practices, and corresponding amendments to the books and records rule under the Advisers Act.
