7 Reasons to Deliver a Zoom Webinar

3. Forces You to Re-Think Your Message

Not to mention your approach and delivery style as you may continue to notice aspects of your presentation you want to improve. Your overall message and perhaps your entire topic may change. You might find attendees asking you questions about a specific slide or type of investment strategy. This might give you ideas about enhancing the slide, fine tuning the message, or creating a webinar focused on just that topic. Progress continues!

4. Establishes Your Credibility

One of the benefits of writing a book is it gives you instant credibility as an expert in your field. But writing a book is a lot of work and can take a long time. Developing a webinar can establish some of the same "street cred" as writing and publishing a book and it doesn't take nearly as long. Plus as you deliver more and more webinars you can keep promoting it to new audiences and keep your message updated and fresh. If you develop enough content in your webinars, you might find you have a book to write after all.

5. Provides the Need to Invite Others

Once you have a scheduled online event on the calendar, it's time to create the guest list. You'll think about ways to promote your event through social media and decide if Facebook or LinkedIn is more appropriate. You'll also want to follow the guidelines established in your compliance department and the proper etiquette on your social media platform of choice.

If you have a blog, you'll want to mention your event there. As you're exchanging daily emails, you might want to offer an invite to your event and even mention it in your email signature.

As you are in various online meetings and on phone calls, you'll have something else to discuss. In fact, you might want to come up with a list of prospects, clients, and referral sources and send personal emails with a link to register for your event.

Who haven't you connected with in a while? You will want to think of your event every day and be in "invite" mode (until showtime!) to get the best results. Keep in mind that about 50% of those registered for your event will attend your event. Maybe less if they know you will be providing a recording.

6. Will Help Your Prospects, Clients, and Referral Sources

In coaching financial advisors, I find the most successful advisors are speaking with their clients every day to offer direction and support. In mentioning that you are delivering a zoom webinar on some of the topics you're discussing with them, your clients will appreciate learning more about the topic and also learning more about you. You can help prospects and referral sources too! Why not showcase your smarts and desire to help through this very difficult time.

7. May Generate More Prospects, More Referrals, More Business

Webinars provide a great opportunity for clients to refer others to your future webinars and to you. Attendees that already have a financial advisor may be impressed with your knowledge and desire to help and might consider a change. As mentioned, most financial advisors are not delivering webinars and online sessions but imagine if you did.

This strategy can work especially well if you end with a strong call to action. Here, for example, is my call to action:

For more great ideas for networking virtually, check out PUNCH Up Your Virtual Networking Meetings!

Now is definitely the time. (Hey, that's another reason!)

Schedule a date on your calendar now (I did!) to deliver your webinar. Give yourself three or four weeks to prepare and take a jab at it.

— Read 7 Business Networking Reminders, on ThinkAdvisor.

Michael Goldberg is a speaker, consultant, and the founder of Knock Out Networking. He's also the author of "Knock-Out Networking!"