Integrity Marketing Acquires Heartland Retirement Group

By Allison Bell

News August 03, 2020 at 10:49 AM

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Heartland Retirement Group (Credit: Integrity Marketing)

Integrity Marketing Group has acquiring Heartland Retirement Group, an insurance marketing organization (IMO) that distributes life insurance, annuities, Medicare plans, and burial and cremation insurance.

Integrity Marketing is a Dallas-based insurance distributor that has 275,000 agent relationships, about 5 million client relationships, and the ability to generate about $3 billion in sales per year.

Heartland is a Johnston, Iowa-based IMO with relationships with about 40,000 client relationships and about $50 million in new sales per year.

The companies aren't saying how much Integrity Marketing is paying for Heartland, but Tyler Lainson, Heartland's chief executive officer, will get a stake in Integrity Marketing, according to Integrity Marketing.

Lainson started the company in 2012.

Before Lainson started the company, he spent a decade at American Senior Benefits.

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