Covid-19 brought not only a dreaded disease to the world but also a severe blow to the global economy. Unemployment claims remain stubbornly high and worse than expected in early June. As an advisor, you're now likely to be in a position to coach newly unemployed clients. This can be a great opportunity to demonstrate the value you bring to the relationship.
Take Time to Listen First
When a client unexpectedly loses their job, it's important to start the conversation in the role of the therapist rather than jumping right into solutions. The more a client feels listened to and understood, the more targeted your planning can be and the more open they'll be to hearing your advice.
Your first step in the conversation should be to listen carefully to find out how they're handling the change and what their top concerns are. Don't assume you know the answers. Instead, use active listening skills to make sure you're both on the same page in understanding what kind of help they need. Collaborating with you on their financial plan can help your client make the most of their present situation and build confidence in their future.
Three Steps to Consider
Once you've established an understanding, it's time to shift focus from therapist to planner. While every client's circumstances are different, here are three steps to consider: