Marketer Asks Consumers About Covid-19 Prep

Resources

A summary of the HealthCare.com survey results is available here.

An article about a U.S. insurer with an employee with a SARS-CoV-2 infection is available here.

The Miami-based firm serves consumers as a source of health care and insurance information, and it serves as a source of leads for insurers and other organizations.

When the survey period ended, public health agencies had reported finding just 148 confirmed cases of severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) infection in the United States. That compares with a SARS-CoV-2 case count of about 1,000 reported Tuesday evening.

About 40% of the survey participants said they had done nothing to prepare for the possibility of a severe SARS-CoV-2 outbreak.

But the most popular answer was "Started washing hands more regularly": About 45% of the HealthCare.com survey participants said they had been washing their hands more often.

Here's how many said they had started using these other strategies:

Avoiding public areas: 20%.
Stockpiling hand sanitizer: 15%
Buying extra food: 10%
Buying face masks: About 7%

In related news, the HealthCare.com survey team found evidence that even many survey participants with health insurance fear that dealing with SARS-CoV-2 will lead to mountains of debt.

About 45% of the participants with health coverage said they were "not very confident" or "not confident at all" about their ability to pay for SARS-CoV-2 screening and treatment without racking up large amounts of debt.

— Read Kaiser Measures Coronavirus Fear, on ThinkAdvisor.

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