Annabelle Sanko
The financial planning profession enters this new decade at a pivotal and exciting time in its relatively short history. With massive productivity gains via technology enhancements and other innovative advancements, record mergers and acquisitions activity, diversity and inclusion finally getting the attention and activity it deserves, the industry is becoming well positioned to solidify its standing as the premier profession for the decades to come.
To illustrate this, I want to share a story about Annabelle Sanko from Kansas State University, who is going to help us get there.
Annabelle is the winner of the inaugural New Planner Recruiting Tuition Reimbursement Scholarship program. The selection committee, made up of Geof Brown, CEO of NAPFA, Michael Kitces, founder of Kitces.com and XYPN, and myself, were pleased to award her $3,000 towards the cost of her journey to becoming a certified financial planner.
When Annabelle was growing up, she saw firsthand how financial stress can impact a family. Her mother and father often argued over money and she found herself constantly asking her parents if they were going to be okay.
Sometimes it got so bad that they had to seek help from family members to cover basic living expenses that eventually caused her parents to split up. She knew from that day forward that she didn't want to experience money anxieties.
Her mother remarried and her adoptive father was an alumnus of KSU in Manhattan, Kansas. Originally from Nebraska, Annabelle was skeptical about KSU at first, but she went on a campus visit and fell in love with the school. She met with a business school advisor who attempted to steer her away from financial planning to focus exclusively on business. We are thankful that she found a compromise and is double majoring in business and financial planning.
