Carson Group to Slash Tech Costs for Partner Firms

The firm's latest milestone, reaching $12 billion in assets under management, is a "testament to our advisors and their dedication to serving nearly 32,000 families across" the U.S., according to Carson President Teri Shepherd. "We want our partners to have the resources to continuously reinvest in optimization and growth."

And "paying for the tech stack is the latest example of our commitment to helping advisors serve their clients while empowering them to focus on being the CEO of their business," she added.

Last year, Carson Group said advisors using its Carson client-experience (or CX) platform would be given plans with discounted services expenses and other cost savings. For instance, it now has no charges for Orion Advisor Services fees within advisory accounts, which should lead to average cost savings of more than $22,000 per advisor firm, it said.

"I cannot tell you how exciting it is to be part of this movement Ron Carson has built. I am already making plans to reinvest 100% of the savings back into growth this year," said Bob Huntley, founder and wealth advisor of Texas-based Carson partner firm Wise Counsel Wealth Management, in a statement.

Carson Group includes Carson Wealth, Carson Coaching and Carson Partners.