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Everyone wants to cut out the middleman. When the market does well, many people think: "Anyone can do what an advisor does." Human nature often delivers a different story.
1. People micromanage. In the industry, it's day trading. They are on their smartphones all the time because trading is so easy. There's an oft-quoted analogy: "Your portfolio is like a bar of soap. The more you handle it, the smaller it gets."
2. People sell their winners and hold their losers. We're thrilled when we make money. We think we are smart. We are slow to admit mistakes, riding them down. Investors forget the percentage increase required to make themselves whole is greater than the percentage loss that got them there.
3. People assume the lowest cost solution is often the best. It commoditizes the business and trivializes the value of advice. You've heard the quote attributed to John Glenn, "I felt exactly how you would feel if you were getting ready to launch and knew you were sitting on top of 2 million parts, all built by the lowest bidder on a government contract."
4. People lose interest. Investing has become a spectator sport. In this case, I'm thinking it's an activity people do because their friends are doing it. It's been said only 8% of people stick to their New Year's resolutions and 80% fail. Two out of five people quit diets within seven days. Investing is serious, especially planning for retirement. There's money at stake. It's expensive to lose interest.
5. People buy things they don't understand. Investment products can be complicated, especially when borrowed money or derivatives are involved. Some people buy something because their friend bought it. They don't read the fine print. Their friend probably didn't, either. If it blows up, they often don't see why it was their fault.
