Michael Bryant, in a 2016 interview on the floor of the New York Stock Exchange. (Photo: Michael Nagle/Bloomberg)
The death of Kobe Bryant may have been a brief but powerful life insurance awareness event, according to Brian Greenberg.
Bryant, his daughter Gianna, and others died in a helicopter crash in Calabasas California, Jan. 26.
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Greenberg, the chief executive officer of True Blue Life Insurance, a web-based life insurance broker, wrote in a commentary that news of Bryant's death had a dramatic effect on use of the firm's website.
"The number of applications began to increase on the day of the crash, even before the names or numbers of victims were known," Greenberg said.
Application activity was up 17% on Sunday, the day of the crash; up 29%, Monday; and then up about 50% from Tuesday through Thursday.
Application volume fell back to normal on the Friday after the crash.
Greenberg said Bryant's death came up often in discussions with the applicants.
