UBS Revamps iPhone App With Client, Advisor Feedback

Other specific features of the redesigned UBS Financial Services iPhone app include: "On-the-go simplicity to help" users manage their wealth; one-click connection to the user's advisor; simple payments, transfers and card security management; a "more holistic view of their finances, whether at UBS or elsewhere"; "clearer milestone visualization to help plan for the future"; and new tools for managing personal cash and viewing banking-related activities at a glance, the company said.

It wasn't immediately clear how popular the prior version of the app was or when it originally launched, and UBS didn't immediately respond to a request for comment.

"To design an individualized experience for each client, we worked closely with our clients and financial advisors as part of the design process," Kraleigh Woodford, head of Digital Client Experience at UBS Wealth Management USA, said in a statement. She added: "These efforts enabled us to create a slate of unified, digital experiences centered around our clients. We're presenting new features to enable clients to have deeper conversations and help them fulfill their own financial goals."

The redesigned iPhone app follows last year's launch of a new UBS iPad app that the company said at the time was also designed to help clients gain a more complete picture of their total wealth. "Through many rounds of client and financial advisor co-creation," UBS decided to include "several exciting new features such as helping clients visualize their life milestones on a timeline and making goals more personal by giving clients the opportunity to tie milestones to people," it said in April.

"This is only the beginning," Woodford said at the time. "The new iPad app, our personal financial management tools and UBS Advice Advantage, our advisor-enabled digital advice solution — each are a critical part of our broader client digital strategy. Expect more client-centric innovations ahead," she said.

— Check out Best & Worst Wealth Firms for Mobile Apps: J.D. Power, 2019 on ThinkAdvisor.