A health savings account (HSA) provider, Lively Inc., has raised $27 million from private investors.
(Related: HSAs Still Have Work to Do: Morningstar)
The founders of the San Francisco-based company, Alex Cyriac and Shobin Uralil, have been working to create low-cost HSAs that are easy for consumers to set up on the web, and that connect the users to features such as TD Ameritrade self-directed brokerage accounts.
The company has hired Kirk Hoewisch, a co-founder of HSA Bank, to be its executive vice president for sales and business development.