Web-Based Life Agency Raises $60 Million

The company uses the name "Ethos Technologies Administrators" for administrative business conducted in California, and the name "Ethos Technologies Insurance Services Corp." for insurance business conducted in California, according to a license status note on the California department's website.

Although Ethos now focuses on selling term life insurance from Assurity, the California agent licensing site shows the company is also authorized to transact business for American General Life Insurance Company, which is a unit of American International Group Inc.; Banner Life Insurance Company, which is a unit of the Legal & General Group; and Pruco Life Insurance Company, which is a unit of Prudential Financial Inc.

The Idaho Department of Insurance website shows that in Idaho, Ethos is classified as an active non-resident producer. There, Ethos lists a relationship with Greenhouse Life Insurance Company, a unit of Reinsurance Group of America Inc., as well as with Assurity and Banner Life.

The Ethos-Robert Downey Jr.-Iron Man Life Insurance Connection

Ethos raised about $40 million in outside capital through its first two rounds of financing.

In a round of funding completed in 2018, which raised $11.5 million, the list of investors included actor Robert Downey Jr. Downey is best know for playing Tony Stark, the first user of the Iron Man suit technology, in the Iron Man and Avengers movies.

In the Iron Man and Avengers movies, Stark creates a fictional architectural, connection with the life insurance universe, by purchasing the MetLife Building and erecting his own building, Stark Tower, on the MetLife Building lot, according to the BoweryBoysHistory.com.

Google

Another Ethos backer, GV, has made several real-world efforts to create connections with the insurance sector.

Two of the best-known GV insurance investments have been in Lemonade and Oscar Health.

— Read What to Take Away From Sears Canceling Thousands of Life Insurance Plans, on ThinkAdvisor.

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