New Funding to Help Snappy Kraken Expand Its Offerings, CEO Says

The new funding round also included money from the Bicknell Family Holding Co. and Flyover Capital, Snappy Kraken said.

ScratchWorks previously invested $100,000 in Snappy Kraken. After that, Snappy Kraken "maintained its growth trajectory and further enhanced its ability to provide advisors with a turnkey digital marketing solution," it said Tuesday.

The initial $100,000 was granted in March 2018 at an inaugural ScratchWorks event. An additional $1 million was provided to the company in September, followed by $2.5 million this month, Kevin Corbett, senior vice president of strategic initiatives at Mariner Wealth Advisors, told ThinkAdvisor, pointing out he's directly responsible for managing the ScratchWorks program.

"Snappy Kraken continues to develop leading-edge solutions to address the marketing needs of RIAs from initial prospecting, to deepening the engagement with their existing clients," Bicknell said in a statement, adding: "Robert's passion for the business and his leadership of Snappy Kraken are what led us to furthering our partnership and financial commitment to Snappy Kraken."

Snappy Kraken's autopilot marketing system helps financial advisors easily deploy multi-step marketing campaigns, the company says. "By eliminating the complexities commonly associated with marketing automation, Snappy Kraken equips its users to publish campaigns with dozens of coordinated elements in just minutes. Landing pages, ads, social posts, email drip series and more are all personalized, launched, managed and tracked from within a single dashboard. Campaigns are ready-made around five key growth drivers for financial advisors: lead generation, prospect nurturing, client engagement, workflow automation and referral generation."

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