Fidelity made a big splash early Wednesday, offering new do-it-yourself investors an automatic 1.91% on their cash (and blasting the news out via a one-page ad in the Wall Street Journal). But Fidelity-affiliated advisors will have to request the move of their clients' cash into higher-yielding investments, rather than it being automatic, which industry observers say is a headache for some advisors.
"Seems RIA custodians aren't ready for disruption to their RIA cash cow yet. :/" said popular blogger and financial planner Michael Kitces on Twitter.
"You've got to think advisors would be in an uproar" if they didn't get this automatic cash-sweep program for their clients, according to Tim Welsh, head of the consulting group Nexus Strategy and a former Schwab executive, in an interview. "It will definitely create channel conflict, and a challenging messaging point."
Retail vs. RIAs
It's an interesting juxtaposition for Fidelity — which is clearly trying to jump ahead of rivals such as Charles Schwab, TD Ameritrade and E-Trade on the retail or DIY side of the business. Yields on some rival sweep programs are roughly 0.20% or less for accounts with balances under $1 million; Vanguard, though, offers brokerage clients 2.18%.
"Some firms have removed the option of a higher yielding money market fund as an option for their cash sweep, thereby forcing investors to take additional steps to get a better rate for their cash," said Kathleen Murphy, president of Fidelity Investments' personal investing business, in a statement.