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Being big isn't everything in the $4 trillion market for exchange-traded products. Smaller managers are ruling the roost this year.
Eight of the 10 best-returning ETPs in 2019 have less than $100 million in assets, and none of them is run by a mega-manager like Vanguard Group or BlackRock Inc., according to data compiled by Bloomberg. But those aren't the only things they have in common: All also use leverage to juice their returns.
Successful minnows include funds that focus on 2019's obvious outperformers like homebuilders and industrials, alongside some less talked-about winners, such as Russian stocks. These niche products — run by the likes of Direxion Investments and ProShares Advisors — have an enthusiastic following among traders who use leveraged ETPs to make short-term bets.
Many of these products "tend to be not particularly massive in assets under management because they cater to a specific audience, someone willing to assume much more aggressive trading dynamics," said Ryan Giannotto, director of research at GraniteShares Inc. "A lot of these ideas are used to tap into specific strategies."
The Direxion Daily Russia Bull 3x Shares, which looks to deliver 300% of the daily returns of the Market Vectors Russia Index, has surged close to 80% this year. Two traditional ETFs tracking Russian stocks have also gained: the iShares MSCI Russia Capped ETF, or ERUS, and the VanEck Vectors Russia ETF, which trades under RSX, have each risen more than 25% in 2019.
